“Hyperlocal marketing” - is the smartest way to your customers.
A quantified, location-based business potential survey to find the most promising towns and neighbourhoods, the busiest business premises, or even the best shelves.
Our primary goal is to provide "classic" and "innovative" consulting services and products to our clients, financial institutions, insurance companies, trading and service companies, that could bring success not only for them but to us as well.
DetailsOur client looked for the households – among their hundreds of thousands of existing customers – that might be open to their new product, in order to run a focused campaign.
Our client recognised that beyond fuel, other products and services can be sold at certain gas stations, but it would need redoing the shop area at each gas station with significant costs involved. Our task was to identify the gas stations where this remodeling could pay off within reasonable time. We performed a preliminary analysis of the transformation of the well network and assessed the sales potential of each product and service at the designated locations.
Our client wanted to know which of its stores that outperform or underperform considering their capabilities. Beyond answering this question our client wanted to know the market size and its respective market share in particular locations.
Field of expertise: management consulting, project management
Experience: 18 years - AAM, Clarity Consulting, commercial banks, public administration sector, production companies
“Running has a special place in my heart. So do my children.
What have I learnt? Reaching the finish line is a personal success.
But this success inspires others to reach out even further. And it is always worth it.”
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